Friday, March 11, 2011
Tuesday, January 11, 2011
Why Money Rocks Became Follow The Money
Fox Business Host Eric Bolling Explains Why Money Rocks Became Follow The Money
by Mark Joyella | 10:38 am, January 11th, 2011
Fox Business host Eric Bolling opened up about his family life and the evolution of his show, which debuted with the name Money Rocks. Bolling, a self-described “political junkie” has developed a following for his take-no-prisoners approach to public figures.
The pitbull approach didn’t really fit with the light name Money Rocks, and Bolling and the show’s producers quickly realized the name had to go:
Bolling and his producers didn’t feel the title Money Rocks fit the hard-hitting direction in which they were headed, so in October, Bolling announced a new name for the program, Follow the Money with Eric Bolling.
The new name made more sense, Bolling tells Park Place magazine, as he started calling out public officials on government spending–an approach that’s been a success with viewers:
“He’s a Jersey boy like me; he just calls ‘em as he sees ‘em,” says Neil Cavuto, senior vice president of Fox Business Network and a Mendham resident. “Viewers sense that clear, blunt approach. That’s why so many are drawn to Eric and his show.”
from:
http://www.mediaite.com/tv/fox-business-host-eric-bolling-explains-why-money-rocks-became-follow-the-money/
